Apple Products

Apple products have been around with us for more than 20 years. From the first iPhone 3g to the latest iPhone Xs Max. You can say that each time a new product comes out, it is something you want to get your hands on right away. The article explains that each time they enlarge their phones the revenue goes higher. First thing first, the technology and software each brand new iPhone brings to you is one of the many reasons why Apple is raising their products. Another reason is because the company knows the popularity their products brings to today’s society. This would make their customers value their phone and buy the latest phone and pass down their older phone to another person making profit from it. In all, this article gives a brief explanation as to what is Apple’s plan in raising the prices of their newest and latest phone. Digging deeper into the article, the rhetorical situation that is happening in this article is addressing the way Apple is bringing their prices up and making rhetorical analysis to determine the cause and effect of it. The author of this article is Jason Snell, an editor for the website Macworld. The audience for this article are for people that want to know the reason why Apple is raising their prices. The audience may reflect more on Apple product users than any other person. The purpose of this article is to inform the audience to pay attention to the prices going up on the latest phones from apple and educate one another into buying and wasting money. The

tone for this article is informative, analytical, and concerned. The genre of this article is analytical writing because the author, Jason Snell, uses statistics and charts to back up his purpose of writing the article. Jason Snell states, “Take the amount of Iphone revenue apple reports and divide it by the number of iphones sold. The number you get back will be a measure of dollars per iPhone – what’s commonly called average selling price, or ASP”. Here Jon Snell gives your a breakdown on how to calculate the selling price of each phone product over the years to demonstrate how the prices have gone up. The language of this article is packed with data and numbers. Using statistics to prove his point more and showing the audience the math behind Apple’s sale prices. Another news article that shows more about apple product prices going higher as new phones come out is an article written in the New York Times. “Apple Unveils bigger iPhones at Higher Prices and a Heart-Taking Watch” written by Brian X. Chen, Jack Nicas, Farhad Manjoo and Reed Abelson. The article offers readers around the world immediate access to daily news across the world. The authors explain how apple uses a strategy to make consumers buy the product. By making the product bigger, the higher the price would be., Since people want to buy a better phone product, apple reveals its strategy by introducing new bigger phones. As said in the article, “On wednesday, it repeated that strategy by introducing another round of iPhone that are –you guessed it — bigger, faster and more expensive.” (Brian X, paragraph 2). The news article also shows statistics also through the years proving the point more efficiently and effectively.

          As we look more into the article, rhetorical situation yet again shows up in the article. Making the analysis for this article, we can say that the Author and the article is both informative and credible. The multiple authors in this article all have a similar background: Technology. All three authors have technology in their biography making the article trustworthy enough to be credible because the authors know what technology is being used here. The audience for this article are for both iphone users and perspective phone buyers as well. The iPhone users can get informed well to make smarter decisions in buying a new iPhone. Perspective buyers can check to see if they really want to make the sacrifice of putting down so much money over a new phone. The purpose of this article is to educate any Iphone consumers into making the right decisions to purchase a new expensive phone. The tone for this article is informative, strategically, and statistical. It gives background information about each new phone, analyzes the phones from generation and gives statistics of how many people would buy a new phone. The genre of the news article is informative because it gives the viewers facts and knowledge into buying a new phone. Since this is posted in the New York Times, the medium for this article is News because all around the world, people use iphone and since its posted on a site where millions can subscribe, it makes it easier for people to read and get educated. The stance of the reading is non biased. Even though the author knows a lot of information about the products, he gives you information from both sides. The language is clearly written news article. Very formal with correct grammar and news background. This reading is a social media post written by a blogger from instagram. “Biggest Business Lesson from Apple” social media post written by Business growth is briefly talking

about how Apple has become successful by its assets; getting it’s manufacture parts from other big companies. Apple targeting market is towards young people since they know more about technology and know what it’s product can be capable of doing. Apple’s mission statement is to become the best known product in the entire world that will satisfy their consumers in style and its technology. At this point, Apple is known all over wherever there is accessible technology. The strategy to achieving that goal is by taking different parts from different industries in the world that is well known and combining it into one final product which is known as an iPhone. As said in the post, “Each and every part of Apple mobile is manufactured by a different company” (Business Growth Mentor, picture 2). Meaning if you want to take over the phone industry you have to get to know your competitors and use their own products and make it as a one for you to sell and succeed. This leads Apple having a competitive advantage than the rest of their monopolistic competition. Taking a look into the social media post, the blogger has depicted rhetorical situation in the post about apple products. The author of this article is a blogger goes by the instagram named “Business Growth Mentor” is an entrepreneur. His knowledge of technology is high because most of his posts are related to technology/business. The audience for his social media posts are people that want to get into marketing industry and consumers. The tone of the article is very formal and polite. He wants his audience to be informed and know whats going on in Apple companies. The purpose of this article is to explain why Apple is becoming a high tech product and why so many people are buying expensive phones. The genre of this article is business report. The post highlights important words and bullet points to capture the reader’s attention.

The medium is a post uploaded on instagram. More people use instagram making it a good target for business people and consumers. The stance of this article is non biased. He is not taking side on either company and just wants to inform and educate others. For example, in his last picture uploaded, he uploads a photo showing his credentials. To follow if you want to learn more about business and marketing. The language of this article is informative because the post uses both business and marketing terminology. Last but not least, we take a look at an academic journal writing about the success of Apple products. The journal is named “The Innovative Success that is Apple, Inc.” and is written by Katherine Johnson, Yang Li, Hang Phan, Jason Singer, and Hoang Trinh. The journal talks from the beginning stages of Apple ever since Steve Jobs created the company to the latest competitors. The journal gives you a quick runthrough of the history of the company dating back all the way to the 1976. It gives you an idea of Apple’s ideals with their vision and mission statement; target consumers; products, and etc. The journal whole ideal is the management of Apple and what’s their strategy with their products and success. Apple came from a long way dating all the way in a garage in California to now having so many stores all around the world. In the journal it explains how Apple will keep growing and be on top with the phone industry if they keep improving their technology innovations. Apple strategy is to keep it safe by introducing other products such as their iPod, Mac, iPad. As long as Apple keeps building and have an advantage in competition then they will keep striving as being number one.

Looking into the academic journal, the authors all have shown rhetorical situation throughout the reading. The author of the articles are all students from Marshall University. They show a great number of pages that gives information about Apple companies innovation. The audience of the journal are any person who wants to get a better understanding of how Apple rose to the top of the market. The tone of this article is formal. The purpose of this article is to give readers more information on the Apple company. Showing you different strategies to become a better competitor, comparing and contrasting other companies, and a brief history. The genre of this journal is a scholastic article. Students have collaborated and research to make this journal. The medium of this journal is through email, since their emails are posted at the top of the page. The stance is leaning more towards being an Apple fanatic. A lot of details are mostly about Apple and its success. The language of this article is informative, since it shows a lot of charts and numbers in the article. As shown on page 22, the authors included charts to show PC vendors and exhibits from Apple. Rhetorical situation is shown in almost every article that is online. It ranges from academic journals, to even social media posts. By reading through and analyzing each text, every author has a different way of writing and have a purpose to writing. The knowledge of knowing how to write the piece and how to deliver it also helps the author gain more readers attention. In all, no matter who the author is, everyone has a purpose of writing.

Reference Page Snell, Jason “Why the IPhone Is More Expensive than Ever.” Macworld , Macworld, 19 Sept. 2018, https://www.macworld.com/article/3307179/why-the-iphone-is-more-expensive-than-ever.html Chen, Brian X., et al. “Apple Unveils Bigger IPhones at Higher Prices, and a Heart-Tracking Watch.” The New York Times , The New York Times, 12 Sept. 2018, https://www.nytimes.com/2018/09/12/technology/apple-event-live-iphone-watch-ios12.html . Johnson, Katherine; Li, Yang; Phan, Hang; Singer, Jason; and Trinh, Hoang, “The Innovative Success that is Apple, Inc.” (2012). Theses, Dissertations and Capstones. Paper 418. https://mds.marshall.edu/cgi/viewcontent.cgi?article=1420&context=etd